"Bloom Marketing was so awesome to work with.
Kelley is very knowledgeable and knew just what our business needed to take it to the next level. I highly recommend Kelley's expertise."

- Florence Bertheau, Founder Foodflo


 

Client Need

Foodflo, a growing prepared vegan meal delivery service, seeking business model revitalization, with marketing and financial strategy consulting.

Bloom provided

  • Dedicated Marketing and Finance project team
  • Market trends and competitive analysis
  • E-Commerce and digital marketing analysis
  • Definition of consumer segments and
    value propositions
  • Development of new revenue streams
  • Vision and 5-year mission
  • Marketing objectives, strategies and tactics
  • 5-year financial strategy and projections
  • Resource requirements

What Worked

  • Juxtaposing the client's goals vs. in-market
    trends, and customer insights
  • Identifying the client's "sweet spot"
  • Collaborating on the vision and 5-year mission
  • Utilizing Bloom Marketing tools to evaluate new
    revenue streams
  • Establishing ROI and KPI measures for digital
    marketing and e-commerce initiatives