"Bloom Marketing was so awesome to work with.
Kelley is very knowledgeable and knew just what our business needed to take it to the next level. I highly recommend Kelley's expertise."
- Florence Bertheau, Founder Foodflo
Client Need
Foodflo, a growing prepared vegan meal delivery service, seeking business model revitalization, with marketing and financial strategy consulting.
Bloom provided
- Dedicated Marketing and Finance project team
- Market trends and competitive analysis
- E-Commerce and digital marketing analysis
- Definition of consumer segments and
value propositions - Development of new revenue streams
- Vision and 5-year mission
- Marketing objectives, strategies and tactics
- 5-year financial strategy and projections
- Resource requirements
What Worked
- Juxtaposing the client's goals vs. in-market
trends, and customer insights - Identifying the client's "sweet spot"
- Collaborating on the vision and 5-year mission
- Utilizing Bloom Marketing tools to evaluate new
revenue streams - Establishing ROI and KPI measures for digital
marketing and e-commerce initiatives